What is Storybrand?
STORYBRAND
StoryBrand is creating a lot of buzz in business and marketing circles. The formula isn’t new though. It's based on a time-tested equation for a great story …like really time-tested…think Ancient Greece to Star Wars.
For us, StoryBrand is a framework we utilize for building marketing messages. The model was created and made popular by Donald Miller’s best-selling book, “Building a StoryBrand.”
StoryBrand in a nutshell:
Every story has a hero.
That hero has a problem they are trying to solve.
Will the hero succeed or fail?
*suspense*
Then… along comes a guide.
The guide has been there before and provides a plan to help the hero scale the wall/slay the dragon/win the day!
And the secret?
Your company isn’t the hero.
Your customer is.
You? You’re the guide.
Our CEO, Jeanne Rohrs, is a StoryBrand Certified Guide.
Jeanne will guide you and your team through the StoryBrand process and use it to create the core of your messaging strategy.
Having spent the past two decades helping companies across the US and around the world grow by telling their stories, clarifying their message, and creating thriving organizational cultures, Jeanne is passionate about helping business leaders get their message out and automate processes that generate more qualified leads.
Generate pipeline and propel your company’s growth through:
STORYBRAND MESSAGING STRATEGIES
BRANDING & brand kits
WEBSITES
Sales funnels & SCRIPTS
email & AD campaignS
VideoS